Unfair Competition and Consumer Protection

We are Stibbe Unfair Competition and Consumer Protection specialists

We have expertise in representing our clients before the highest level of courts, guiding them through every stage of complex proceedings.

Unfair Competition and Consumer Protection


Compliance with consumer protection rules is rapidly becoming as important as compliance with antitrust and privacy regulations. New European rules grant stronger powers to consumer authorities and improve collaboration between the European Commission and national authorities to stop unlawful cross-border practices. As one of the leading firms in this complex area of law, our broad expertise has successfully assisted many clients in disputes before national and European courts.

Our experience covers a diverse range of matters including unfair trading practices, unfair contract terms, e-commerce, geo-blocking, online platforms, collective redress and digital services. Our clients include companies throughout the consumer products and services industries, from traditional brick-and-mortar stores to multinational ecommerce businesses. Through our interdisciplinary approach, we assist clients with specific actions such as drafting commercial terms and conditions, as well as representing them in negotiations with regulators. We also assist clients in civil claims for damages for infringements of consumer law.

Our lawyers also specialise in unfair competition rules, with a specific focus on misleading and comparative advertising, loyalty schemes, joint offers, sales at a loss, seasonal sales, liquidation sales, refusal to supply, denigration, parallel trade, lotteries and games, product legislation, labelling, price reduction mechanisms and legislation concerning specific products.


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Market recognition

Chambers Award 2018

Belgium Law Firm of the Year

"They are very direct and reactive in their communication."

Chambers Europe 2018, Competition / EU Law chapter
Chambers Award 2018

Netherlands Law Firm of the Year

Other specialists

Related news

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Wanneer maakt verkoopweigering een rechtsmisbruik uit?

Articles - Volgens het Hof van beroep te Gent[1] heeft een niet-dominante onderneming de vrijheid om de verderzetting van een overeenkomst te weigeren, op basis van haar eigen subjectieve beleidsstrategie. De rechter mag de beleidsstrategie van de onderneming niet gaan evalueren of bekritiseren, en de onderneming is niet verplicht haar motieven naar voren te brengen.

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