1 result Brand owners beware: Commission tough on cross-border sales restrictions The European Commission recently imposed a EUR 6.2 million fine on Hello Kitty owner Sanrio for preventing its licensees from selling licensed merchandising products across the entire EEA.
Brand owners beware: Commission tough on cross-border sales restrictions The European Commission recently imposed a EUR 6.2 million fine on Hello Kitty owner Sanrio for preventing its licensees from selling licensed merchandising products across the entire EEA.