Stibbe assists Vinar NV on the strategic sale and reinvestment relating to the Bullet brand
Stibbe has advised Vinar NV, the Belgian majority shareholder of Sun Mark Gulf DMCC, on the sale of the Bullet energy drinks brand and related portfolio to EnJOYBEV. The transaction was structured as an asset carve-out, pursuant to which the Bullet brand and associated business were transferred to EnJOYBEV. Following completion, Champion Breweries holds an 80% majority stake in EnJOYBEV, while Vinar has reinvested and retains a 20% minority participation.
Bullet is one of Africa’s fastest-growing ready-to-drink (RTD) energy and alcoholic beverage portfolios, with a footprint across multiple African markets. The transaction marks EnJOYBEV’s strategic expansion into the energy drinks segment and strengthens the company for further growth across the continent.
Stibbe acted as Belgian counsel to Vinar throughout the structuring, negotiation and closing of the transaction. The deal was led from Brussels by Stefan Odeurs and Immanuel Claessens, with valuable support from our Dutch colleagues IJsbrand van Straten, Amber Woldring and Maurits van Maanen.
