Advertising And Marketing

We are Stibbe Advertising and Marketing specialists

We support our clients in all their advertising and marketing concerns with business-minded pragmatism, delivering practical, workable solutions.

Advertising and Marketing

Our IP specialists have strong practical experience in this area supporting and guiding clients in the life sciences, healthcare, food, and consumer goods industries.

Our expertise covers a broad range of specialisms from labelling to advertising towards healthcare professionals. We also advise companies on potentially contentious matters regarding complaints from their competitors for alleged breach of EU, national and deontological rules on advertising and information.

Complaints are commonly handled in relation to consumer complaints in advertising and promotional campaigns, together with complaints regarding defective products.

The team also provides advice on promotional campaigns & mechanisms, the use of claims in relation to food products and disputes (between competitors) on misleading and comparative advertising.

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28.04.2020 EU law
Philippe Campolini co-authored a book dedicated to the protection of trade secrets in Belgium

Articles - The book, entitled 'Secrets d'Affaires' and published in the collection of the Dossiers du Journal des tribunaux, discusses the key concepts of the new protection regime, the lawful and unlawful acts defined in the EU Trade Secrets Directive (TSD) and the way they have been transposed in Belgian law, the implications of the new regime on contracts (especially employment contracts), and the protection of trade secrets in the context of administrative law.

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20.03.2020 EU law
Philippe Campolini authored the Belgian chapter of EPO's country-by-country overview on patent enforcement in Europe

Articles - In the interests of promoting harmonisation and knowledge exchange in patent enforcement and litigation practices, the European Patent Academy, together with authors from all over Europe, has compiled a book to offer a comprehensive reference and guide to the measures available to protect patent rights across the 38 EPC contracting states as well as the relevant national procedures to enforce them.

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02.09.2019 BE law
Philippe Campolini joins Stibbe’s leading IP practice as partner

Inside Stibbe - Brussels, 2 September 2019 – Stibbe is delighted to welcome IP lawyer and life sciences specialist Philippe Campolini as new partner in its Brussels office. Stibbe’s hiring of Philippe reinforces the firm’s leading intellectual property practice and responds to developing market needs. Philippe joins Stibbe on 2 September 2019 and will team up with IP law partner Ignace Vernimme.

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28.04.2020 EU law
Origin of the primary ingredient - Implementing Regulation 2018/775

Short Reads - Since the beginning of this month, the origin of the primary ingredient of a food must be clearly indicated on the product when it differs from the origin given for the product as a whole. This is the result of the implementation of Article 26 (3) of the European Regulation 1169/2011 on the provision of food information to consumers.  

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02.09.2019 BE law
Philippe Campolini rejoint l’éminente pratique IP de Stibbe en qualité d’associé

Inside Stibbe - Bruxelles, 2 septembre 2019 – Le cabinet de Stibbe Bruxelles est ravi d’accueillir Philippe Campolini, avocat spécialisé en droit de la propriété intellectuelle et des sciences de la vie, en tant que nouvel associé. Son arrivée vient non seulement renforcer la pratique de référence du cabinet en la matière, mais également répondre à l’évolution des besoins du marché. Philippe rejoint le cabinet Stibbe le 2 septembre 2019. Il travaillera en étroite collaboration avec Ignace Vernimme, associé spécialisé en droit de la propriété intellectuelle.

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02.09.2019 BE law
Stibbe verwelkomt Philippe Campolini als partner in praktijk intellectuele eigendom

Inside Stibbe - Brussel, 2 september 2019 – Stibbe is verheugd om Philippe Campolini als nieuwe vennoot in zijn Brussels kantoor te verwelkomen. Philippe is gespecialiseerd in het intellectueel eigendomsrecht en de life sciences sector. Zijn komst versterkt Stibbe’s toonaangevende IP-praktijk en beantwoordt aan nieuwe marktbehoeften in dit rechtsdomein. Philippe vervoegt Stibbe op 2 september 2019 en zal nauw samenwerken met IP-vennoot Ignace Vernimme.

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21.03.2019 NL law
15 aspects of Brexit you did not know

Short Reads - A Brexit without a deal, or with a deal that does not cover all relevant aspects, is still a potential scenario. We have highlighted a number of unexpected legal consequences of Brexit in such a no deal or incomplete deal scenario.

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