Our IP specialists have strong practical experience in this area supporting and guiding clients in the life sciences, healthcare, food, and consumer goods industries.
Our expertise covers a broad range of specialisms from labelling to advertising towards healthcare professionals. We also advise companies on potentially contentious matters regarding complaints from their competitors for alleged breach of EU, national and deontological rules on advertising and information.
Complaints are commonly handled in relation to consumer complaints in advertising and promotional campaigns, together with complaints regarding defective products.
The team also provides advice on promotional campaigns & mechanisms, the use of claims in relation to food products and disputes (between competitors) on misleading and comparative advertising.